A bold new chapter in women’s basketball begins with the launch of Unrivaled, the first 3v3 professional league co-founded by WNBA stars Napheesa Collier and Breanna Stewart. Designed to spotlight the elite talent of 36 top WNBA players, Unrivaled features six teams competing in an eight-week season at a custom-built facility in Miami, Florida.
Unrivaled is making history for women’s sports as the first league in women’s basketball with the highest average salaries for its athletes — minimum of six-figure salaries and equity ownership in the league for all 36 players.
The league is making an impact and redefining what it means to integrate sports and culture — partnering with several brands including brands like: Ally Financial; Wilson; Under Armour; and a multiyear collaboration with Sephora U.S.
Sephora serves as the league's official beauty partner. The collaboration includes a full-glam room at the facility in Miami and provides curated beauty products for the athletes throughout the season.
Sephora’s presence will extend to on-court signage and the player arrival hall, making it the first partner to be featured prominently in the league’s walk-in space. The partnership represents an intersection of sports with beauty and showcases the multifaceted identities of female athletes, blending strength, style, and individuality.
The Sephora partnership highlights the growing culture and commercial impact of women’s basketball. The collaboration adds a layer of significance and expands the visibility of female athletes on a global scale while aligning with Unrivaled’s mission to represent equity and self-expression, values that resonate with the league’s diverse roster of players.
Fans can expect to see exciting match-ups with talent-stacked rosters featuring favorites from across the WNBA.
A full list of team rosters can be found here.
During the eight-week season — starting in January — with an additional week for playoffs, games will air: on Mondays and on Fridays on TNT; and on Saturdays on TruTV. All games will also be streamed on Max.
There will also be an additional single-elimination 1v1 tournament in February adding another layer of excitement to the season.
As the inaugural season unfolds, Unrivaled is proving to be a movement for change within the future of basketball. With Sephora as a key partner, the league is showing the impact of women’s basketball, by combining elite athleticism with a celebration of individuality and empowerment. Unrivaled is setting new precedents for the visibility of women in sports.
Edited by: Naiya Dalce
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